Hasbara : Netanyahu e gli sporchi trucchi per risolvere il problema di immagine di Israele
Sporchi trucchi non risolveranno il problema di immagine di Israele
Sintesi personale
L' Ufficio del Primo Ministro vuole creare una unità di studenti per operare sui social networks come portavoce sotto copertura del governo . Questo è un piano cinico che riflette non solo il profondo sospetto verso la Comunità internazionale del governo di Israele, ma anche il fatto che Netanyahu e il suo staff privilegiano i trucchi diplomatici sopra ogni altra cosa.Secondo il rapporto pubblicato da Barak Ravid il governo vuole investire quasi NIS 3 milioni per promuovere le sue iniziative sulle reti dei social media , ma senza apparire . Le unità di studenti ,istitute presso le università ,opereranno sotto la direzione del personale diplomatico dell' Ufficio del Primo Ministro, ma "il progetto si basa sull' attività degli studenti e," perciò " non deve essere evidenziato il ruolo dello Stato" L'onestà di coloro che sono dietro il programma è impressionante. Forse dovremmo lodare il governo per aver finalmente capito che le sue parole e le sue azioni ufficiali non possono più convincere l'opinione pubblica sia in Israele che all'estero. Per realizzare questo, si scopre, è meglio fingere e pagare altri.Questorozzo tentativo da parte del governo del Likud guidato per lustrare la sua immagine dovrebbe anche essere annullata nell'interesse degli studenti stessi. Le tangenti ,sotto forma di stipendi che l'Ufficio del Primo Ministro pagherà per le centinaia di guerrieri in "unità di diplomazia pubblica", dovrebbero destare l'attenzione delle Università e sollevare la questione circa l'onestà della loro attività. E 'anche lecito ritenere che gli studenti arabi non supereranno il processo di selezione del progetto.L' 'Unione studente, con questa impresa ,si trasforma in un braccio dell' apparato di propaganda del governo. Non sono questi gli studenti stessi che, per esempio, dovrebbe protestare contro il male della politica diplomatica che Netanyahu causerà alla ricerca? Non sono questi gli studenti stessi che protestano contro la sua politica economica? Invece di proteggere il mondo accademico contro le interferenze politiche, i leader studenteschi stanno aiutando a subordinarlo alle direttive dalla Presidenza del Consiglio dei Ministri.
Una soluzione al "problema di immagine" di Israele non sarà raggiunta con sporchi trucchi,ma attraverso un cambiamento politico .
Dirty tricks won't fix Israel's 'image problem'
The Prime Minister's Office plan to set up a unit of students to operate on social networks as undercover spokesmen for the government and its actions reflects not only the depth of international suspicion of Israel's government, but also the fact that Netany
Netanyahu using a computer at his office in Jerusalem.
Photo by Alex Levac
According to the report published by Barak Ravid in on Tuesday Haaretz, the government wants to invest almost NIS 3 million in deploying hundreds of students to promote its positions on social media networks – but with no governmental identification. The public diplomacy units to be established at the universities will operate under the direction of the public diplomacy staff in the Prime Minister’s Office, but “The entire idea of the setup is based on activity of students and by students,” and therefore, “the idea requires that the state’s role not be highlighted.”
The above quotes are taken from the official request to the government tenders committee to approve the contract with the National Student Union, which will be a party to this semi-secret project. The honesty of those behind the program is impressive. Perhaps we should praise the government for having finally understood that its official words and deeds can no longer convince the public, either in Israel or abroad. To accomplish that, it turns out, it’s better to pretend and to pay others.
This crude attempt by the Likud-led government to burnish its image by recruiting students should also be quashed in the interest of the students themselves. The bribes in the form of stipends that the Prime Minister’s Office will pay to the hundreds of warriors in the universities’ “public diplomacy units” will raise questions about the honesty of their activity. It’s also safe to assume that Arab students won’t make it through the project’s screening process.
The student union’s cooperation with this enterprise turns it into an arm of the government’s propaganda apparatus. Aren’t these the very students who, for instance, ought to be rising up against the harm Netanyahu’s diplomatic policy will cause to research? Aren’t these the very students who protested against his economic policy? Instead of protecting academia against political interference, the student leaders are helping subordinate it to directives from the Prime Minister’s Office.
A solution to Israel’s “image problem” won’t be achieved by dirty tricks. To accomplish that, what’s needed is a change in policy.
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plomacy via social media; unit
heads to receive full scholarsh
Barak Ravid
The Prime Minister's Office is planning to form, in
collaboration with the National Union of Israeli Students, "covert
units" within Israel's seven universities that will engage in online
public diplomacy (hasbara).
The
students participating in the project, who would post on social media
networks such as Facebook and Twitter on Israel’s behalf, will be part
of the public diplomacy arm of the PMO, but would not identify
themselves as official government representatives.
About a week ago, the outgoing deputy-director general of the Public Diplomacy and Diaspora Affairs Ministry, Daniel Seaman, sent a document to the government tender committee seeking to exempt the national student union from being chosen as the partner in the project through a public bidding process.
The PMO is looking to invest close to NIS 3 million to recruit, organize and fund the activities of hundreds of university students, as part of the country’s public diplomacy effort.
The Public Diplomacy Ministry is being closed and its staff are being integrated into the national public diplomacy unit in the Prime Minister’s Office. Seaman, who previously served as head of the Government Press Office and also ran as a candidate in the Likud party primaries, is expected to assume a new position shortly - that of head of an office with the very official sounding name of “the interactive media unit.” In practice, this is the entity that is expected to coordinate the public diplomacy efforts of the Prime Minister’s Office on the Internet and social networks.
Seaman informed the public tender committee that the Prime Minister’s Office was interested in having the student union recruit up to 550 students with knowledge of foreign languages from Israel’s seven universities. The student union is to publicize the project among tens of thousands of students and be responsible for the screening process, which will include submission of resumes, submitting answers to questionnaires, providing translation samples and participating in individual interviews. It is also the student union that is to provide computers and work space for a project headquarters on each campus.
Seaman informed the committee that the diplomacy units at each university would take direction from staff at the Prime Minister’s Office, but its public face would be one of an independent student entity. “The entire idea of the setup is based on activity of students and by students,” Seaman wrote to the committee. “The idea requires that the state’s role not be highlighted and therefore it is necessary to insist on major involvement by the students themselves without any political link [or] affiliation.”
It is apparent from Seaman’s document that a diplomacy group will be set up at each university and structured in a semi-military fashion. The head of the unit will be a student “senior coordinator,” who will receive a full scholarship from the Prime Minister’s Office. Working under the senior coordinator will be three other student coordinators, each of whom will head one of three desks, responsible for languages, graphics and research. These coordinators will get smaller scholarships. A group of student activists, who will receive nominal student stipends, will work under each coordinator. The Prime Minister’s Office will fund a total of NIS 2.78 million in scholarships for the program in the upcoming academic year.
“In light of the success in the battle for awareness during the Pillar of Defense Operation [the Israeli military operation against the Gaza Strip in November of last year] and the experience gained in activating a large number of situation rooms on university campuses and work with students in general, it was decided to establish a permanent structure of activity on the Internet through the students at academic institutions in the country,” Seaman wrote. “The students are an organized population that is familiar with, and active on, the Internet on an ongoing basis, trained in use of the field, [who] live and speak the language of the [medium].”
The Prime Minister’s Office said in response that the project is designed to strengthen Israel’s public diplomacy and adapt it to changes in how information is being consumed. “The national public diplomacy unit in the Prime Minister’s Office places an emphasis on social network activity,” the office stated. “As part of this, a new pro-Israel public diplomacy infrastructure of students on Israeli campuses is being established that will assist in advancing and disseminating content on the social networks, particularly to international audiences.”
Sources in the Prime Minister’s Office said the main subjects that the campus-based units will deal with are diplomatic- and security-related issues, efforts to combat the boycott of Israel and anti-Semitism and the delegitimization of Israel. The students will emphasize Israel’s democratic values, freedom of religion, pluralism and “other subjects that give expression to the Israeli government’s public diplomacy policy.” The Prime Minister’s Office added that similar efforts with students were successful in recent years. “This model significantly advances Israel’s public diplomacy capabilities so that concurrent with messages conveyed by the country’s official spokespeople, content will also be conveyed that has been developed and disseminated by the students that is adapted to social media.”
“We believe that this involves an essential tool to strengthen Israeli public diplomacy and addresses the major importance that we attach to advancing public diplomacy of the State of Israel on the social networks.”
Hagar Yisraeli, a spokeswoman for the Union of Israeli Students, added: “Israel is dealing with an extreme, ongoing delegitimization campaign that is being conducted against it on the social networks. The student population is a talented, educated group of people with independent and diverse views and speaks [a variety of] languages and can therefore assist in dealing with such an [anti-Israel] campaign… The students are an integral part of the Israeli reality and it is therefore appropriate, in our view, that they take an active part in dealing with the delegitimization. It is accepted in the world that students are integrated and take part in various diplomatic activities. The student union is not a political organization and is not identified politically [with one school of thought]. The members of the union hold a range of views from across the Israeli political spectrum, and it is our intention to preserve that.”
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About a week ago, the outgoing deputy-director general of the Public Diplomacy and Diaspora Affairs Ministry, Daniel Seaman, sent a document to the government tender committee seeking to exempt the national student union from being chosen as the partner in the project through a public bidding process.
The PMO is looking to invest close to NIS 3 million to recruit, organize and fund the activities of hundreds of university students, as part of the country’s public diplomacy effort.
The Public Diplomacy Ministry is being closed and its staff are being integrated into the national public diplomacy unit in the Prime Minister’s Office. Seaman, who previously served as head of the Government Press Office and also ran as a candidate in the Likud party primaries, is expected to assume a new position shortly - that of head of an office with the very official sounding name of “the interactive media unit.” In practice, this is the entity that is expected to coordinate the public diplomacy efforts of the Prime Minister’s Office on the Internet and social networks.
Seaman informed the public tender committee that the Prime Minister’s Office was interested in having the student union recruit up to 550 students with knowledge of foreign languages from Israel’s seven universities. The student union is to publicize the project among tens of thousands of students and be responsible for the screening process, which will include submission of resumes, submitting answers to questionnaires, providing translation samples and participating in individual interviews. It is also the student union that is to provide computers and work space for a project headquarters on each campus.
Seaman informed the committee that the diplomacy units at each university would take direction from staff at the Prime Minister’s Office, but its public face would be one of an independent student entity. “The entire idea of the setup is based on activity of students and by students,” Seaman wrote to the committee. “The idea requires that the state’s role not be highlighted and therefore it is necessary to insist on major involvement by the students themselves without any political link [or] affiliation.”
It is apparent from Seaman’s document that a diplomacy group will be set up at each university and structured in a semi-military fashion. The head of the unit will be a student “senior coordinator,” who will receive a full scholarship from the Prime Minister’s Office. Working under the senior coordinator will be three other student coordinators, each of whom will head one of three desks, responsible for languages, graphics and research. These coordinators will get smaller scholarships. A group of student activists, who will receive nominal student stipends, will work under each coordinator. The Prime Minister’s Office will fund a total of NIS 2.78 million in scholarships for the program in the upcoming academic year.
“In light of the success in the battle for awareness during the Pillar of Defense Operation [the Israeli military operation against the Gaza Strip in November of last year] and the experience gained in activating a large number of situation rooms on university campuses and work with students in general, it was decided to establish a permanent structure of activity on the Internet through the students at academic institutions in the country,” Seaman wrote. “The students are an organized population that is familiar with, and active on, the Internet on an ongoing basis, trained in use of the field, [who] live and speak the language of the [medium].”
The Prime Minister’s Office said in response that the project is designed to strengthen Israel’s public diplomacy and adapt it to changes in how information is being consumed. “The national public diplomacy unit in the Prime Minister’s Office places an emphasis on social network activity,” the office stated. “As part of this, a new pro-Israel public diplomacy infrastructure of students on Israeli campuses is being established that will assist in advancing and disseminating content on the social networks, particularly to international audiences.”
Sources in the Prime Minister’s Office said the main subjects that the campus-based units will deal with are diplomatic- and security-related issues, efforts to combat the boycott of Israel and anti-Semitism and the delegitimization of Israel. The students will emphasize Israel’s democratic values, freedom of religion, pluralism and “other subjects that give expression to the Israeli government’s public diplomacy policy.” The Prime Minister’s Office added that similar efforts with students were successful in recent years. “This model significantly advances Israel’s public diplomacy capabilities so that concurrent with messages conveyed by the country’s official spokespeople, content will also be conveyed that has been developed and disseminated by the students that is adapted to social media.”
“We believe that this involves an essential tool to strengthen Israeli public diplomacy and addresses the major importance that we attach to advancing public diplomacy of the State of Israel on the social networks.”
Hagar Yisraeli, a spokeswoman for the Union of Israeli Students, added: “Israel is dealing with an extreme, ongoing delegitimization campaign that is being conducted against it on the social networks. The student population is a talented, educated group of people with independent and diverse views and speaks [a variety of] languages and can therefore assist in dealing with such an [anti-Israel] campaign… The students are an integral part of the Israeli reality and it is therefore appropriate, in our view, that they take an active part in dealing with the delegitimization. It is accepted in the world that students are integrated and take part in various diplomatic activities. The student union is not a political organization and is not identified politically [with one school of thought]. The members of the union hold a range of views from across the Israeli political spectrum, and it is our intention to preserve that.”
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Meretz:
Invece di affrontare seriamente i negoziati con i Palestinesi, gli
sforzi patetici di Netanyahu sono rivolti ad arruolare gli studenti con
il denaro pubblico perche' diffondano mimetizzati la sua hasbarah su
internet. Netanyahu e la destra
dovrebbero spiegare come si concilia la soluzione dei due stati per due
popoli con l'incessante politica di insediamenti nei territori occupati,
che costringe Israele a confrontarsi con gli americani e gli europei e
la isola dai suoi tradizionali amici e sostenitori in campo
internazionale.
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